"Who could possibly make it any clearer as to the true value of the IDEA 6-in-1 Kids Adjustable Ski Boots than the company who designed them? According to Roces, "The boot's construction makes it very safe and the competitive price makes it an extremely good value and investment. The IDEA boot is becoming popular in ski rental shops by allowing retailers to carry fewer boots, freeing up space for other items. The boot is also helpful in satisfying customer's requests with exceptional comfort, performance and quality construction. The distinctive aspects of the IDEA boot help save resorts and rental shops money and resources."
"Roces, is based in Italy, and is a widely recognized worldwide leader in the design and production of inline and ice skates. They have applied their knowledge, technology and expertise in the creation and design of the IDEA 6-in-1 growing ski boot, exclusively for children. As a fringe benefit of their creative efforts, this season, skiing for kids and families in the United States just got easier and more affordable." - The Toy Man